Madden 2018
GRAPHIC DESIGN / ART DIRECTION / UI ART
Examples of the work done on Madden 2018 for Electronic Arts (EA Sports).
The work shown includes iconography, branding & art direction - responsibilities included creating a new look for any promotion to be showcased in-game every month, and designing assets to push new player ‘cards’ which would be purchased through the in-game store to drive sales revenue in the competitive mode of the game.
These are layouts and treatments for player infographics, designed to give the user a quick overview of statistics with a premium treatment.
These are player card layouts designed to present the user with a full range of detailed statistics showcasing the full art treatment as a background as well as serving as promotional material for whichever event was running in the game store.
These are promotional advertisements designed for in-game use with a focus on promoting a particular event or series of players for purchase inside of the game’s store front.
I do not own any of these images, all rights go to Electronic Arts.