ART DIRECTION / BRANDING / GRAPHIC DESIGN / PRINT PRODUCTION

The goal on this project was to develop & push the branding/art direction on GALE’s commercial fabric line as well as designing within the space by collaborating with the Creative Director. The requirement for this product was to have an elegant and sophisticated look that would elevate it above the other products next to it.

With the creation of this brand, the product was then positioned to be a new force; something that the market has never seen before in the shade fabric industry.