Coolaroo® Grow Bags
ART DIRECTION / GRAPHIC DESIGN / BRANDING / PRINT PRODUCTION
The goal of this project was to shape and guide a new brand to it’s final look and feel to support the launch of the product under the main brand of Coolaroo. You’ll find the thought process in shaping the brand below, as well as elements created to support it such as merchandising displays & infographics.
Grow Bag Packaging
Alternate belly band
This was created to provide an alternative merchandising solution for the tray stacking PDQ that was created to position the product in stores as an end cap or similar set.
Grow Bag E-Commerce
Here is the image suite created to advertise and represent the product on Amazon as well as other major retailers.